DUBb FITNESS — 13-Day Revenue Growth Plan

Revenue Breakdown

4 SGPT Closes × $1,800$7,200

Small Group Personal Training

2 Medical Weight Loss × $3,000$6,000

GLP-1 Oversight + Strength + Nutrition

2 Nutrition Coaching × $897$1,794

Online Nutrition Program

TOTAL$14,994 ≈ $15k

Phase 1 — Pipeline

Days 1–4 · May 17–20 · Target $5,400

Phase 2 — Content + Inbound

Days 5–9 · May 21–25 · Target $10,800

Phase 3 — Urgency + Close

Days 10–13 · May 26–29 · Target $15,000

Non-Negotiables — Every Single Day

Minimum 10 DMs sent — no exceptions, no slow days
At least 1 piece of content posted (Reel, Story, or carousel)
Every DM reply gets a same-day response
Every warm lead gets a follow-up within 24 hours
No pitch before rapport — NEPQ first, offer second

Day-by-Day Breakdown

Launch Day — Build Your Hit List

Sunday, May 17 · Phase 1

$0 → $1,800

⌄

Afternoon (12pm – 4pm)

Write your top 20 prospect list — names, platforms, temperature (hot/warm/cold)
Send first 10 DMs using the NEPQ opener scripts (Medical WL + SGPT)
Post 1 Story with soft CTA: "Who's been thinking about making a change? Drop a fire emoji"
DM every person who responds to the Story immediately

Evening (4pm – 9pm)

Follow up on any DM replies from this afternoon
Film Reel #1 — GLP-1 gap angle: "Your medication is a tool, not the plan"
Review your list — who's the hottest lead going into Monday?
Write 5 more DMs to send first thing tomorrow morning

Coach's TipThe goal today isn't to close. It's to start conversations. Every DM you don't send is a door you never knocked on. Hit 10 minimum before you sleep.

First Reel + DM Engagers

Monday, May 18 · Phase 1

$1,800

⌄

Morning (5am – 12pm)

Train morning clients 5–8am — mention you have 2 spots opening this month
Post Reel #1 at 8am sharp — GLP-1 gap angle
DM everyone who likes, comments, or shares Reel #1 within 30 min of posting
Send 10 new cold outreach DMs — NEPQ openers, no pitch

Afternoon (12pm – 4pm)

Follow up every reply from yesterday's DMs — move them to the next question
Post a Story: "Quick question — what's the one thing stopping you from being consistent?"
Close attempt on any lead who's had 3+ exchanges — send a soft offer

Evening (5pm – 9pm)

Train evening clients 5–8pm
Film Reel #2 — "Your doctor prescribed medication, not a program. Here's the gap."
Evening DM sweep — reply to every open thread before bed

Coach's TipThe first close should happen by end of Day 2 or Day 3. If you have someone who's had a back-and-forth conversation — don't wait. Ask: "Based on everything you've shared, do you want to get started?" Then be quiet.

First Close Day

Tuesday, May 19 · Phase 1

$3,600

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post Story: "Most people are one decision away from completely changing their health."
DM 10 new prospects — Strong Moms or 35+ busy adults angle
Post Reel #2 at 8am — doctor gap angle

Afternoon (12pm – 4pm)

Close attempt on your top 2–3 warm leads from Days 1–2
Split any objections: "Is it the number feels out of reach, or you're not sure it'll work?"
Send payment links to anyone who's said yes or nearly yes
Handle objections — price, spouse, timing

Evening (5pm – 9pm)

Train evening clients 5–8pm
Film Reel #3 — "Stopping GLP-1 without a plan: what happens to your body"
5 personal follow-up DMs to your warmest leads

Coach's TipWhen someone says "let me think about it" — that's not a no. Ask: "What specifically would need to be true for this to feel like the right move?"

Pipeline Review + Phase 2 Prep

Wednesday, May 20 · Phase 1

$5,400

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post Reel #3 at 8am — "Stopping GLP-1" angle
DM every Reel #3 engager within 30 min
10 new outreach DMs — NEPQ openers

Afternoon (12pm – 4pm)

Handle objections from any open threads
Re-engage anyone who went quiet — NEPQ check-in script
Post Story pair: client result + "2 spots left" urgency
Plan your Phase 2 content calendar — Reels #4–7 topics locked in

Evening (5pm – 9pm)

Train evening clients 5–8pm
Plan Phase 2 content calendar — film schedule set
Review current pipeline: who's in, warm, cold, dead

Coach's TipBy end of Day 4, you should have at least 1 close and 4–6 warm conversations active. If not — the problem is volume. Did you actually send 10 DMs every day? That's the only metric that matters in Phase 1.

Phase 2 Launches — Reel #4

Thursday, May 21 · Phase 2

$7,200

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Morning (5am – 12pm)

Train morning clients 5–8am
Post Reel #4 at 8am — Muscle Loss angle (40% of GLP-1 weight loss is muscle)
DM Reel #4 engagers + 10 new outreach DMs
Film Reels #5 and #6 back to back — batch shooting session

Afternoon (12pm – 4:30pm)

Follow up all pending Phase 1 leads — NEPQ check-in
Handle objections + send payment links to anyone ready to commit
Post Story pair: client result (specific) + DM me READY CTA
5 targeted follow-up DMs to warmest leads
Pipeline review — who are your top 3 close targets for Friday?

Evening (5pm – 9pm)

Train evening clients 5–8pm — mention spots are filling up
Evening DM follow-up round — close every open loop before bed

Coach's TipPhase 2 is where content starts pulling people to you. Post with intention — every Reel should end with a next step. "If this is you — DM me the word READY." Then work every single reply.

Friday Push — Close Before the Weekend

Friday, May 22 · Phase 2

$9,000

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post Reel #5 at 8am — Fear/Objection angle
DM engagers + 10 new outreach DMs
Push warm leads for a weekend decision — "I've got one spot, want to hold it for you?"

Afternoon (12pm – 5pm)

Film Reel #7
"Before the weekend" DMs — personal, warm, not pushy
Post Story: "Spots filling up for June — DM me if you've been thinking about it"
Close attempt on 2 pending leads — send payment links
Pipeline update before weekend — know your number

Evening (5pm – 9pm)

Train evening clients 5–8pm
Friday night closing window — "Still got one spot open. You still interested?"

Coach's TipWeekends kill momentum. If someone is warm going into Friday afternoon, close them before they disappear. Create a soft deadline: "I want to get your spot locked in before the weekend — can we confirm today?"

Week 1 Review + Saturday Push

Saturday, May 23 · Phase 2

$10,800

⌄

Morning (7am – 12:30pm)

Train morning clients 7–10am
Post Reel #6 at 10am — Transformation story (vivid and specific)
Strong Moms angle: 10 outreach DMs to women 35+ in your area
Film Reels #8 and #9 back to back — batch for Week 2

Afternoon (12:30pm – 6:30pm)

Follow up weekend leads + DM 3–5 current members for referrals
Post Story: "2 spots left this month — if you've been on the fence, this is it"
Work every active DM thread — move each one one step forward

Evening (6:30pm – 8:30pm)

Post Reel #7 at 6:30pm — prime Saturday engagement window
Week 1 review: count closes, DMs sent, what worked, what to fix
Write your #1 adjustment for Week 2 — be honest with yourself

Coach's TipEnd of Week 1. Count your closes honestly. If you're behind — the gap is almost always volume. More DMs, more content, more follow-up. The system works when you work it every single day.

Week 2 Ignition — Sunday Reset

Sunday, May 24 · Phase 2

$10,800

⌄

Afternoon (12pm – 5pm)

Re-engage every warm lead that went quiet last week — one final check-in
Post Reel #8 — reframe angle: "Why cardio is the wrong move for fat loss over 35"
10 fresh outreach DMs — new names, new conversations
Post a Story poll: "Are you where you want to be physically? Yes / Not yet"
DM every "Not yet" response personally

Evening (5pm – 9pm)

Map out your Week 2 close targets — identify your next 3 closes
Review content schedule — Reels #8–11 planned
Set Monday priorities — what's the first DM you're sending at 5am?

Coach's TipSunday is a reset, not a day off. The people who succeed in 13-day pushes treat Sunday like Monday. Your competitors are resting. You're reloading.

Volume Day — Max Output

Monday, May 25 · Phase 2

$10,800

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post Reel #9 at 8am
DM engagers + 10 new outreach DMs — this is your highest-volume day
Re-engage your entire warm list from Week 1

Afternoon (12pm – 5pm)

Close attempt on every warm lead currently in conversation
Send payment links — no more waiting for the perfect moment
Post Story: behind-the-scenes of a coaching session
Film Reel #10

Evening (5pm – 9pm)

Train evening clients 5–8pm
Final DM sweep — reply to everyone before midnight

Coach's TipDay 9 is the bridge to Phase 3. If you're behind $10,800 — today is the day to go harder on closes, not just content.

Phase 3 — Urgency + Scarcity Activates

Tuesday, May 26 · Phase 3

$12,000

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post Reel #10 — urgency angle: "If you've been waiting for the right time — this is it"
DM engagers + 10 outreach DMs
Send "final spot" message to every warm lead: "I've got one spot left this month. I want to make sure you get it if you're ready."

Afternoon (12pm – 5pm)

Close, close, close — the conversation is done, now you get the decision
Post Story: "Only 1 spot remaining for June — who wants it?"
Handle every objection with speed — split, answer, send payment link same message

Evening (5pm – 9pm)

Train evening clients 5–8pm
Evening close attempt — people make decisions at night

Coach's TipPhase 3 is not about being salesy — it's about being decisive. You've built the relationship. You've proven the value. Stop giving people more time. Give them a reason to decide today.

Referral Activation Day

Wednesday, May 27 · Phase 3

$13,200

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post Reel #11 — transformation or exit plan angle
DM 5 current members: "Do you know anyone who's been wanting to make a change? I have one spot and I want it to go to someone serious."
10 new outreach DMs — referral-sourced or fresh names

Afternoon (12pm – 5pm)

Close anyone who's been in conversation for 5+ days — it's decision time
Post Story: "2 days left at this month's rate — after Friday, pricing changes"
Handle objections fast — go straight to the split technique
Film final Reel — your "why I do this" or a powerful client result

Evening (5pm – 9pm)

Train evening clients 5–8pm
Final evening DM round — check every thread

Coach's TipReferrals close the fastest. Your current members trust you and know people. One message to 5 members could generate your final 2–3 closes. Don't sleep on your existing relationships.

Final Push — Last 48 Hours

Thursday, May 28 · Phase 3

$14,400

⌄

Morning (5am – 12pm)

Train morning clients 5–8am
Post your final Reel — most powerful story or transformation
DM engagers + 10 outreach DMs
"Last 2 days" urgency DM to every warm lead in your pipeline

Afternoon (12pm – 5pm)

Close every open lead — ask for the decision directly
Post Story: "I close the spots tomorrow at midnight. This is real."
Re-send payment links to anyone who got the link but didn't pay
Personal video DM to your top 3 warm leads — 30 seconds, real and direct

Evening (5pm – 9pm)

Train evening clients 5–8pm
Count your closes — what do you need to hit $15k by tomorrow?
Identify the 1–2 people who can get you there and go hard tonight

Coach's TipVideo DMs in the final 48 hours hit different. 30 seconds. Your face. "Hey [Name] — I wanted to reach out personally. I don't want to close this without giving you one more chance. What do you need from me to feel good about saying yes?" Then stop talking.

Close Day — $15,000 or Bust

Friday, May 29 · Phase 3

$15,000 🎯

⌄

Morning (5am – 12pm)

Train morning clients 5–8am — tell them you hit the goal (when you do)
"Last day" Story and post — make it feel real and final
Final outreach to anyone who ever expressed interest — no exceptions

Afternoon (12pm – 5pm)

Close every remaining open lead — be direct: "Today is the last day. Are you in or out?"
Post Story: "Spots are officially closing tonight. This is the last call."
Send final payment links to every pending yes
Chase every unpaid link — follow up by phone or voice DM if needed

Evening (5pm – 9pm)

Train evening clients 5–8pm — celebrate with them
Final DM sweep — work every thread until midnight
Count your closes. Document what worked. Plan what's next.

Coach's TipThe last day is the most important day. Most people ease up when they're close to the goal. Don't. The final close is the hardest AND the most valuable. Every dollar you leave on the table today stays in someone else's pocket. Finish strong.

DM Scripts — NEPQ Framework

Lead with curiosity. End with a question. Zero pitch upfront. The goal of the first DM is one thing only: get a reply.

Variation 1 — They Engaged With Your GLP-1 Content

"Hey [Name] — noticed you've been checking out some of my content around the weight loss side of things. Quick question for you — are you currently on a GLP-1 medication, or more in the researching phase right now?"

Once they reply, follow with: "Got it. And what's been the hardest part for you so far when it comes to the weight loss piece?"

Variation 2 — They've Mentioned Struggling With Weight

"Hey [Name] — something you shared a while back stuck with me. I don't want to assume, but it sounded like you've been dealing with the weight thing for a while now. What's that looked like for you — like what have you already tried?"

Why this works: You're referencing their experience, not pitching a product. They feel seen, not sold to.

Variation 3 — They're On GLP-1 But Not Seeing Results

"Hey [Name] — genuine question, not a pitch. A lot of people I talk to who are on medication are frustrated because the scale moves but they're still not feeling how they expected. Is that kind of where you're at, or has it been working the way you hoped?"

Highest-converting opener for GLP-1 users — it names the exact frustration they feel but haven't said out loud yet.

After They Reply — The Next Move

Don't jump to the offer. Ask one more question: "What's been the biggest thing that's gotten in the way of making that happen?"
Let them say the problem out loud in their own words. That's when they start selling themselves.
Only present the Medical Weight Loss offer after they've articulated their own struggle. Mirror it back, then present the solution.

Variation 1 — Been Watching Your Content, Never Taken a Step

"Hey [Name] — you've been showing up in my feed for a while and I've been meaning to reach out. What's the fitness goal you're actually working toward right now? Not what you've tried — just where do you actually want to be?"

"Not what you've tried" disarms the person who's been burned before. It signals you care about their destination, not their history.

Variation 2 — They've Mentioned Being Busy or Overwhelmed

"Hey [Name] — I hear a lot of people say they want to get back to training but life just keeps getting in the way. Is that kind of where you're at right now — like the want is there but the time and structure isn't?"

Target persona: Busy adults 35+. You're naming their life before they tell you. When you do that, they feel understood immediately.

Variation 3 — Energy, Confidence, or Feeling "Off"

"Hey [Name] — quick question. When you think about where you want to be physically — stronger, more energy, feeling like yourself again — how far away does that feel right now? Like on a real level, not just the surface answer."

"Not just the surface answer" unlocks honesty. People are used to giving the polished version. This invites them to be real with you. That's where trust starts.

The Rule for All 10 DMs

Always end with a question. Never a link. Never a price. Never a pitch.
Once they reply, ask one more question before presenting anything: "What's been the biggest thing that's gotten in the way of making that happen?"
After they explain their problem in their own words — mirror it back and present SGPT as the exact solution to what they just described.

Objection: "It's Too Expensive / I Can't Afford It"

"I totally get that — and I appreciate you being real with me. Can I ask you something though? You mentioned earlier that [their words about how the problem affects their life]. How much is that costing you right now — not just money, but emotionally, physically, in your day-to-day? [Let them answer.] So the real question isn't whether you can afford to invest in this — it's whether you can afford not to. What would it mean to you if you actually got this handled once and for all?"

If they still resist, use the split: "Is it that the investment feels too high, or more that you're not 100% sure it'll actually work for you?" — These are two completely different objections handled two different ways.

Objection: "I Need to Talk to My Spouse First"

"Of course — that makes total sense, and I respect that. Can I ask — is your partner generally supportive of you prioritizing your health? [Let them answer.] And what about you — in your gut, when you think about what you told me about [their problem], do you feel ready to make this change? [Let them answer.] I'm not asking you to decide without them. I just want to understand where you are. Is there a way we could get them some info so they can ask questions too?"

Key move: Separate their readiness from their partner's. Find out if this is a genuine delay or if they're hiding behind the spouse to avoid the real objection.

Objection: "Let Me Think About It"

"Absolutely, take the time you need. Can I ask what specifically you're thinking through? Is it more about the timing, the investment, or something about the program itself that you want to get clearer on? [Let them answer.] I just want to make sure I'm giving you the right information to make the decision that's actually right for you — not pushing you toward anything."

"Let me think about it" almost always means there's an unanswered question. Your job is to find what it is. Once you surface it, you can address it — and the objection dissolves.

Follow-Up Sequences

Most closes don't happen on the first message. These sequences keep conversations warm without being pushy.

After a Sales Call — They Said They'd Think About It

Same Day (within 2 hrs)

"Hey [Name] — really enjoyed talking with you today. A lot of what you shared stuck with me, especially [specific thing they said]. Just wanted to say, the offer stands whenever you're ready. No rush — I just want to make sure you have everything you need to make the right call. Any questions that came up after we hung up?"

Day 2

"Hey [Name] — just checking in. I know you mentioned [thing holding them back]. Did that work itself out? Still happy to help if the timing is right."

Day 5 (Final)

"Hey [Name] — I don't want to keep bugging you, so this'll be my last message for a while. But I'll just say — what you told me about [their problem] really did resonate with me. When you're ready to do something about it, I'm here. No pressure, no hard feelings either way."

After No Reply to Outreach DM

Day 3 Bump

"Hey [Name] — just making sure my message didn't get buried. Still curious — what's the main thing you're working on with your fitness right now?"

Day 7 (Final)

"Hey [Name] — I'll keep this short. I saw something in your profile that made me think you might be serious about [their likely goal]. If that's the case and you want to talk, I'm easy to reach. If the timing just isn't right, no worries at all."

Payment Link Sent — No Payment Yet

24 hrs

"Hey [Name] — just wanted to make sure the link came through okay. Sometimes these get buried. Let me know if you had any trouble with it or if questions came up."

48 hrs

"Hey [Name] — checking in one more time. I want to get your start date locked in and your spot secured. Is there anything that came up that I can help clear up?"

72 hrs (Final)

"Hey [Name] — I'll be releasing this spot at the end of today if I don't hear back. I genuinely want to work with you, but I also need to keep moving. Still want to get started?"

Phase 3 — Final 48-Hour Urgency Message

Day 12

"Hey [Name] — I only have 2 days left and one spot remaining. I've been going back and forth on who to give it to, and your name keeps coming up. I don't want to close this without giving you one more shot. What would you need from me to feel good about saying yes today?"

Day 13 (Final)

"Hey [Name] — today is the last day. I know we've talked about this a few times, and I respect whatever you decide. But I'd be doing you a disservice if I didn't ask one last time — are you in? A simple yes or no is all I need."

The Golden Rule of Follow-Up

Always reference something specific they said — never send a generic "just checking in"
Every follow-up ends with an open question or a clear ask — never a statement they can ignore
After 3 follow-ups with zero response: let them go. Your energy is better spent on people who are actually engaging.
The best close is always the simplest one: "Are you ready to get started?"